What Are Keywords?

The question "what are keywords?" is a good one that can puzzle business owners and managers considering how to turn Websites into profit centers.

Simply, a keyword is the topic for the content of a page on a Web site. All the other words on that page are information about that specific keyword or topic.

The term "keyword" includes single words as well as multi-word phrases. Most searches on the Internet are multi-word searches rather than single words.

This is because most searchers -- that is, individuals who are searching to get something done -- learn quickly that they get more precise results (an additional answer to "what are keywords") when they search for multi-word searches. We call that entry a "keyword" even if it is a 5-word phrase.

For example, what is your site about?

"Baltimore"

What is that Web page about?

"Baltimore Transportation"

And that Web page?

"Baltimore Bus Transportation"

"Baltimore" and "Baltimore Transportation" and "Baltimore Bus Transportation" are all keywords. When you focus the content of each page on a keyword, we call that keyword a "specific keyword."

A "keyword" is also the term or words a searcher enters into a search engine "search box" when searching for something. Search engine examples are Google, Yahoo, Ask, etc.

When a searcher searches for a certain "keyword" the search engine returns a "Search Engine Results Page" (SERP). This SERP is a list of relevant, good-quality Web pages from Web sites. And each entry is a "listing" with a clickable link to a Web page.

The goal is to have one of your Web pages ranked among the Top 10, or at worst the Top 30, on that SERP.

And then? And then as you understand the significance of "what are keywords," the searcher reads the title and the brief description and clicks on that link to visit you.

This is the best increased website traffic money can not buy, because:

• It is not an "ad". It is editorial and thus more credible to visitors or searchers.


• It is highly targeted. Remember your searchers or visitors entered a relevant keyword, read your Web page's title and description, then clicked. That is a warm lead if there ever was one.


• It is free.

How do you find the "right" keywords for your site? The keywords that are important to the theme of your Web site? The keywords you can use for Web page content that gets you top SERP returns?

You can do it yourself with tools that are free and tools that cost more. There are tools that place an emphasis on KEI (Keyword Effectiveness Index) that Mattie and Bill find put too much focus on the highest-demand keywords which lead business owners, managers and Web site owners in the wrong direction.

Mattie and Bill use a proprietary, licensed application that is the best set of tools on the market today. It guides our clients in the correct direction better than any other tool today.

Remember, real people are the searchers or visitors. They search to get something done. It could be to buy insurance, find a cure, acquire knowledge, find an expert, etc. They use keywords to do that. And Bill and Mattie are specialists in answering "what are keywords" to help you provide that specific information visitors seek to get something done in the form of high-value, relevant content on each of your Web pages.

Call Mattie or Bill now for a frank conversation 973-263-4681 EST. Or email us using the following form.