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Fill-in-the-Blanks
Web Landing Page



This web landing page fill-in-the-blanks formula is quite simple to use. And effective. But only if you want to use the Internet to triple the profitability of your local business.

Use this sample formula to get you started. It's one my favorites proven to work with professional practices including health care products and services.

Before you get started, be sure you have identified the major benefits of your product or service. Otherwise this exercise will be tough going.


Sample Formula

Start with the headline for the Internet page you want your client or prospect to first see . . .

Imagine ... You ______________ [the "dream"]

For example,

  • Imagine ... You A Health Care Billing Specialist!


  • Imagine ... You Wearing Shorts for the First Time in Years!


Next, use a sub-head under the headline . . .

"Give us [20, 40] [seconds/minutes/days] and we'll [list benefits of your newsletter, video, coupon, etc.]"


Followed by a bulleted list of benefits . . .


  • Benefit A


  • Benefit B


  • Benefit C


  • And so much more sent straight to your inbox ...


And finally, have the reader take action . . .

"Just enter your first name, valid email then click the Free Access button to enter. All information is kept 100% confidential. Give the page a few seconds to load." [Modify as appropriate.]


Double check each link and autoresponder so you are absolutely sure they work perfectly.


Give visitors to your site the content they search for...simply and easily. For a frank discussion on building web landing pages, call Bill or Mattie now at 973-263-4681 (EST).







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