In Synch Web Site and
Graphic Development Work
Hand-in-Glove With You
Turning Web Site into Profit Center

How do web site and graphic development dovetail within a precise plan for creating a Web site profit center through Web site marketing strategies?

#1 Step. . .Hammer Out the Plan WAY Before the "Look and Feel". . .

When Mattie and Bill agree to web site and graphic development creating a new website or marketing materials for a client, the FIRST thing they do is review everything the client has put on the Internet, mailed or advertised. AND they get the result figures for each. The next thing Bill and Mattie do is get copies of everything your competitors have put on the Internet, mailed or advertised.

It's to see what marketing points and themes are repeated over and over. What we latch onto is how to be more compelling in web design and development promotion, video, audio, design of print advertising and marketing materials.

Can you see how this helps you online and in-print appeals?

#2 Step...Running With Slogans Instead of Beefy Benefits...

Visitors to your Web site want to get something done or find useful information. Start off with what they can get done at your Web site. It is the foundation of web site and graphic development. Bill and Mattie's Web sites evolve through client based outcome planning.

"Don't smoke. It's a matter of life and breath!" This is a slogan and it's a waste of valuable website, print and advertising "real estate". Because, it doesn't give smokers any beefy benefits to quit.

#3 Step...Guessing What Your Visitors and Readers Want...

Guessing what features to play up and play down to help visitors get things done, save them time, money or both - takes research for web site and graphic development. But - and this is BIG - if you don't do the research you're guessing. You are guessing which groups of people will most likely buy your product or service. This research is included in Web sites we design and build.

Expert Keywords Review beyond the obvious and general. This is included in Web sites we design and build.

• You have a conversation with Mattie about what you are trying to accomplish and what search categories are important to your business.


• You tell us what you think potential customers enter as a search query to find your Web site. This step is a must in web site and graphic development.
  
  Then we use a proprietary keyword system to find strings of words searchers use to get things done relative to your business. You then use these keywords to create and optimize Web pages for the search engines. This is included in Web sites we design and build.
  
  Follow-up meetings, and a series of calls, present the findings to any stakeholders in line with the business outcomes you have defined.
  
  

#4 Step...Guessing What Your Visitors and Readers Want...

In step number one I said the first thing you should do when trying to create a new promotion online or offline, is to see if that particular marketing problem has been taken on and solved before. But - and this is BIG - if you don't do the research you're guessing. You are guessing which groups of people will most likely buy your product or service. Guessing what features to play up - and play down in web site and graphic development.

Oh, and research can be as simple as talking to people. What do they especially like about your practice or product? What do they especially dislike? What would make what you have to offer more appealing to them?

And then . . . if you are a professional serious about attracting more clients and multiplying profits . . . you will build your campaign around their answers and not your guesses.

#5 Step...Success Sticks...

Bill earned his chops AND his share of industry awards for excellence online and offline. But design and development take a header unless you get whatever is your most wanted response from Web site visitors and your specific target audience.

And that's how an ecommerce web site and graphic development company focused on your business outcomes cements the difference.

Expert Reviews of Web sites and Web designs. This is included in Web sites we design and build around desired business outcomes based on what you are trying to accomplish and what you think your problems are.

Seeing the first few pages online makes you feel proud. But because web site and graphic development and web site marketing strategies are complex and change at warp speed, it takes more . . . lots more, to achieving search engine friendly web development and building your business or practice. It takes an investment in expert advice. Done right professional web site and graphic development services sharpen the edge of success. AND save you money without false starts or wasted energy and resources.

I'll sign off by saying you don't have to try doing all this by yourself, or by committee. Pick up the phone and call Mattie or me at 973-263-4681 for Web site and graphic development. Or email using the following form.