Easy Search Engine
Optimization Tips Woo
Motivated-to-Buy Visitors
At Your Website

Top search engine optimization tips start with your site visitors. They are real people, so paying attention to the clickable links or anchor text helps them. It helps visitors figure out what they believe they'll be getting once they click through the link.

Too often generic "click here" links pepper content text. If, however, your intention is to make your visitors "guess" at the content hiding behind the link, it's your loss. Why? Because if you can not show them you have what they searched for . . . whether it's health care web site development or egg noodles, why would they stay. Simply, they'll click away from your Website. Even if you do have an irresistible offer for them, if they can't get to it simply and easily, they'll click away.

So, be vividly concrete with each bit of anchor text and graphical link. And you'll be avoiding a rookie mistake in site navigation: ignoring the search bot. The easiest way to do this is by using the main keyword phrase of the page you're pointing to in the clickable link.

It's an aid to all-important site visitors, AND in lofting search engine rank.