Arrest Attention!
Print Advertising Design in
Health Care Marketing Postcards

One simple print advertising design trick for health care marketing postcards produces a flood of customers for you. With postcards, you face a mountainous task: how to get noticed in an avalanche of other mail that looks more important.

A postcard is a small format mailing piece. You can write the headlines yourself, or use an advertising design services copywriter. Either way, the strongest headline is a handful of words holding the highest potential pay-off carrying your message. It will put you miles ahead in all media including Yellow Page advertising design.

On the address face of the postcard try using the same headline that appears on the reverse side. You'll increase the probability of the recipient flipping it over to read your offer.

Give your targeted recipients just enough, so they'll want to call you or respond and find out more. Do give them enough detail so they will believe you. You are telling them an interesting story. The story is about why you are able to offer your customer or prospect such a great deal.

Postcards Fit
Perfectly Into Any
Health Care Marketing Plan

• You are offering something you know your customer or prospect is interested in.


• You have shown your customer or prospect that you have a great opportunity for her - but one she will miss if she does not act now.


• And, when the customer or prospect responds to your offer, you actually delivered on what you promised.

Here are a few examples of postcard headlines to get you thinking in the right direction:

• Why Put Up with Yellow, Dingy Teeth . . . When You Could Be Saving Money and Enjoying a Pearly White Smile Without Discomfort in One Hour NOW?


• How Will You Look After Cosmetic Surgery?


• Your One-Stop Shop for Fast, Affordable, Professional Bodybuilding.

It's vitally important for you to get your direct mail advertising campaign done to track response. Can you see how testing and tracking pays off for your business? Call Bill or Mattie now at 973-263-4681 (EST) for proven advice on direct mail marketing.