Medical Web Site Design
Services Get Higher
Search Engine Ranking
When You Take These
3 Simple Steps

Has your medical web site design services company started off with a precise plan to creating a site destined to build your practice and increase website traffic? Online and off? That's the first step usually not taken by an agency or web developer.

Here's how important it is . . .

#1 Step . . . . . Nail Down the Plan Before the "Look and Feel" . . . . Way Before


The first thing my partner Mattie and I do when we agree to create a new medical website - or any website in any field - or medical marketing materials, is review everything the client has put on the Internet, mailed or advertised. AND we get the result figures for each. The next thing we do is get copies of everything your competitors have put on the Internet, mailed or advertised.

We do this to see what marketing themes and points are being repeated over and over, and gone live through medical web site design services. What I concentrate on is how to be more compelling as a medical web site developer in a website, in medical advertising design services, in custom medical marketing materials and in advertising.

Can you see how this helps you online and in-print appeals?

#2 Step . . . . . Going With Slogans Instead of Beefy Copy . . . .


"Don't smoke. It's a matter of life and breath!" This is a slogan and it's a waste of valuable website, print and advertising "real estate".

Because, smokers generally want to quit anyway.

Dr. Christiane Northrup, board certified in obstetrics and gynecology and an internationally recogized speaker on women's health and healing says she doesn't lecture smokers. "Sometimes a few facts help them to make the decision." I've heard her . . . and it is absolutely NOT a list of soulless facts. Instead, she pings to the heart of her patients. It's compelling. It's appealing. Now that's exactly the stuff a visitor or reader searches to find on a website, in-print and advertising. Yet 99 percent of the time it's missing.

#3 Step . . . . . Guessing What Your Visitors and Readers Want . . . .


In step number one I said the first thing you should do when trying to create a new promotion online or offline, is to see if that particular marketing problem has been taken on and solved before through medical web site design services. But - and this is BIG - if you don't do the research you're guessing. Your guessing which groups of people will most likely buy your product or service. Guessing what features to play up - and play down.

Oh, and research can be as simple as talking to people. What do they especially like about your practice or product? What do they especially dislike? What would make what you have to offer more appealing to them?

And then . . . if you are a professional serious about attracting more clients and multiplying profits . . . you will build your campaign around their answers and not your guesses.

Putting a few pages online makes you feel good and proud. But because web site marketing strategies are complex and change at warp speed, it takes more . . . lots more, to achieving search engine friendly web development and building your practice and business. Professional medical web site development services can make a significant difference.

I'll sign off by saying you don't have to try doing all this by yourself, or by committee. Pick up the phone and call Mattie or me at 973-263-4681 (EST) for a frank discussion of medical web site design services. If we can't help you maybe we'll know someone who can.