Top Tip for Improved
Search Engine Rankings
Turns on Target Audience

How can improved search engine rankings turn your Web site into a profit center and multiply profits for your business? Let's say your business is olive oil salad dressings. When a person types olive oil salad dressings into the tiny search box at a search engine, where in the listing of entries returned do you find your Website? Is it in the top 100? Is it six pages back? Can you find your Website at all?

If you could only do one thing to gain improved search engine rankings, I suggest you optimize or make relevant your site pages for your target audience, NOT for the search engines.

Find out ...

• What Are Keywords?
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Think about it. Even as you read this sentence, there are people feverishly typing in search words related to what your site offers. The search engines are hunting for pages best fitting the keyword phrases those "people" have typed into the search box. If your site offer is relevant to the keywords "people" entered - well then, you KNOW they are members of your target audience. AND you have discovered a free, quick and easy way to reach them.

See how it can put money in your pocket multiplying profits?

Now that's motivation to improve search engine rank for your Website. And one more thing, higher search engine ranking happens when you find ways of categorizing your products or services to fit with specific keyword searches.

When it comes to optimizing your Website pages for your target audience, take advantage of meeting "THEIR" needs. And not what you think they want. Or what you think they should want or need.

Not absolutely certain who your target audience is? Do you believe "everyone" is your target audience? Until you know "for sure" who your target audience is, your efforts for improved search engine rankings will sink instead of climb.

If you're looking for your target audience, read online demographic studies published by the U.S. government, trade associations and research organizations. Your local librarian can point you to a trove of online links and research books. Also, you could hang out in forums or online communities where your target audience may surface.

Information on your target audience is crucial to keyword phrase research, copywriting, advertising design services and each Web landing page.