The Direct Mail Design
Advertising Advantage You
Need to Compete In
Today's Economy

An online direct mail design advertising sales letter helped jumpstart a "creative arts" business. The client sells goods and services to writers, visual artists and creative types. She was doing okay and had an online sales letter selling. But . . . after her letter was completely rewritten and put online . . . sales went through the roof.

It more than doubled her previous response practically overnight. AND it added a nice $125,000 of yearly income. Now, this woman is a gal with a vision and a website. By simply reworking her online direct mail design advertising, she added six figures to her bottom line. THIS was meaningful for her.

Because she didn't have to do any extra work! And she has the money to pay her mortgage, buy herself a new family car, pay her children's college tuition, buy a new roof for her parents' home, take her and her family on a luxury vacation . . . and year-after-year . . . lots more!

There was one key tactic used in her new letter making it so much more profitable. We used a "name capture" page. Because coaxing every prospect to enter their name and email address, we were able to send to prospects later in the marketing campaign. AND personalized each ad letter by including their name in the headline, salutation and throughout the ad.

You can even personalize with the source of the lead. Let's say you run a lead generation ad in Crochet Magazine that directs readers to a website. You can send all of those prospects to a specific website for Crochet Magazine leads. And the sales letter on that web landing page can start off: "A special offer for Crochet Magazine readers only." Can you see how this small tactic earned its big response booster reputation?

And if you aren't using direct mail advertising design yet, then you're in for newfound money! Imagine . . .

• Imagine yourself having dozens, hundreds, thousands (and even more) new clients eager to push the button and place an order for your goods and services.



• Imagine not worrying about the state of the economy, because you make your money regardless of its condition, year-after-year.



• Imagine . . . having financial freedom, independence and security AND having the time to enjoy family and friends.

These things are realities triggered for our advertising design services and ecommerce web development company clients. Again, you can call us, Bill or Mattie, at our office 973-263-4681 (EST).