Highly-Effective Design of
Print Advertising Proven
Secrets That Will Make
You a Fortune If You Use
Them . . . OR . . . Soon Make You
Broke If You Don't

Here's a glimpse into design of print advertising information. Use these double-barrel tips to blast 12 forms of print advertising wayyyy ahead of your competitors.

1. Websites - Local Regional Global
2. Direct Mail Design Advertising
3. Web Landing Pages
4. Magazine Advertisments
5. Outdoor Billboards
6. Newspaper Advertising
7. SEO Web Development
8. Posters and Flyers
9. Catalogs and Catalog Sheets
10. Brochures
11. Yellow Page Advertising Design
12. AND . . . any other form of print advertising in all media

If you are already using some of these secrets, then you will see exponential increases in your sales and profits. How? By maximizing them and exploiting them further ... and ... further.

Here we go, three design of print advertising secrets plus a BONUS secret:


Print Advertising Secret #1 . . .

......Get a person's attention.

Ever wonder how in the world blurbs for new products wind up with an editorial mention in targeted magazines? We've created the design of print advertising in health care marketing on hundreds of national new product introductions from allergy medications to therapeutic toothpaste and surgical equipment. Over 17,000 new food and diet products alone strafe trade and consumer editors each year - day-in and day-out. Nothing much gets them to register an adrenalin rush for your product or service.

Except showmanship!

Imagine there's a slush pile of press releases hidden in brown boxes and overnight envelopes stacked on the floor, balancing in corners, and overflowing a four-shelf bookcase in your target editor's cubicle.

A little theater goes a long way getting the attention of the person you're after.

And the "Reason Why". To get the attention of the person you're after. OR to get the attention of the gatekeeper for the person you're after. Which brings us to:

Print Advertising Secret #2 . . .

......Gain their interest.


By serving up a powerfully crafted "reason why". WHY should they ... why WOULD they ... give you their time, attention - and an editorial nod in print? What's the most compelling "reason why" you can give? It must satisfy their self-interest. What is it?

So, instead of a package send talent to hand deliver the imported chocolates and press kit. Rehearse the talent to speak the most compelling "reason why" to the editor in 25 words about what's in this product or service for readers.

Print Advertising Secret #3 . . .

......Make certain you are in front of your target audience.


The hungriest/right best/desperate to push-the-button-to-get-what-you've-got-audience. Or your message and your compelling copy won't even get seen, read or heard. Know your audience. Learn as much as possible about them. Pare your message to the bone.

BONUS Print Advertising Secret #4 . . .

......Don't scrimp on copy.


Compelling copy crammed with beefy benefits for a terrific offer sells when your target audience sees, reads or hears it.

Hire experts. Don't try to do everything yourself. Especially when it comes to copywriting, crafting a sales message to your "right best" audience AND layouts for the design of print advertising visuals carrying the sales message in print and online. Economize on the unimportant things NOT on the crucial things.

I hope sharing these tips for print advertising design helps you blast your way past competitors and multiply profits.

And for building landing pages "done right" for local business call Bill or Mattie Monday through Friday 973-263-4681 (EST) for commonsense advice.