Business Economic Cycle
Delivers Glancing Blow to
Owner-Marketers ... Leaving Others
To Fight Over Scraps

Today's business economic cycle separates the owner-hobbyists from owner-marketers. Seeing the movie "Cool Hand Luke" got me thinking about the business owners who thrive through...an economic slowdown. Or the owners winding up in virtual solitary confinement...and not taking vitally important action.

Having three sons who rode their cars pretty hard, I got to know an owner of one solid auto body repair shop. And in three counties Jack is miles ahead of any other auto body repair shop owner. And booked. You have to make an appointment to get a repair estimate.

Because Jack puts his target market first through search engine ranking improvement. Jack doesn't worry about "everyone" being his potential client. What he does is pounce on a possible "can-do-idea" before he needs it. Then...when he sees a business economic cycle setting up, it's "racked and ready to break" through the market clutter.

Now, for instance. In the past Jack walked-through-the-darkness of a tight business economic cycle. Figuring history might repeat itself, he thumbed through a bursting-at-the-seams brown accordion folder. And an idea or two popped out in need of an update.

You see, Jack anticipated a pinch in consumer spending. And his automotive repair base of current clients and potential customers were likely to tighten the purse strings. After all, why spend on non-essential repairs, dings, dents or fender benders?

So Jack rang up Mattie and me hiring us for a project to keep attracting new clients and repeat customers. We hammered out the details and pulled together a marketing campaign anviled on economizing...keeping the vehicle you've got looking and running like new INSTEAD of buying a new vehicle. INSTEAD of junking the vehicle you've got.

Keeping this plan on track and monitored, Jack got the help he needed throughout the project through our virtual administrative assistant services.

For local business economic cycle success, the project included techniques to produce small business strategy results to increase response and multiply profits. Adding the low-cost Internet tactic boosted effectiveness of the direct marketing 150%!

And with the simple and easy tracking system we put in place through our client relationship management or CRM for small business, Jack saved money. Because by tracking response, it's a snap to test, analyze and pull the plug on an offer that's not working. For an offer that is working, we work on how to muscle-up offers tracking strong response.

Why am I telling you this?

Because you may be selling or producing different types of olive oil ...in a different spot...different target market...different time zone from Jack. And doing nothing for your business today guarantees you'll be "off your game"...AND vulnerable to fluctuations.

And just what do we learn from Jack?

1. You can never be in front of your clients and potential customers too often. WARNING: But they must want to hear from you. You must have something of value to tell them. Something that saves them time...money...or both.



2. Be real. People like to do business with other people. People they trust. People they believe can solve their problems.



3. Your clients and customers must believe they are getting the best value for their money. And I don't mean the cheapest price. Jack's pricing is 15% higher than his competitors. And his receptionist shoehorns appointments into the schedule...weeks in advance.

Can you see how this puts Jack miles ahead of his competitors? When the competition gets fierce, and the rest of them are fighting over a smaller piece of the pie, Jack will have the advantage. The weaker ones will wind up shuttering their businesses. Don't let this be you.

You can do 2 things ...

. . . #1 To Do . . .

Call me or my partner, Mattie, now at 972-263-4681 (EST) for a down to Earth conversation.



. . . #2 To Do . . .

To take action now, click the link to contact us about your business economic cycle and professional online marketing.

May you have 100 years of life, love, health and happiness!

Bill and Mattie
Web Site Marketing Strategies
973-263-4681 EST call now

P.S. Get your advantage working for you...now. Or do want to fight over scraps...or worse?

That would be a real tragedy. It would be even worse than the day thugs vandalized the Jean Arp sculpture on Madison Avenue.