In Better Search Engine
Placement Keyword Phrases a
Must in Title Tag

Avid hunters of better search engine placement miss critical Title tags. And the library of Websites passing between Mattie's and my desk every week is a strong . . . reliable indicator. Of what? Oh, simply a majority of website design builders lack deep know-how on serving up improved search engine rankings.

And this hurts your business. How can you muliply profits when your target market can't find you on the Internet?

Time and time again I see business owners waste expensive Web real estate by allowing the Title bar and anchor text to improve search engine rank to be the company's name! And on every page of the Web site!

Rule of thumb - whatever researched - and researched extensively - keyword phrases your Web page copy is written around should absolutely appear in your unique Title tag for each page.

Why? Because whatever information you write into this tag, is what shows off as the clickable link to YOUR SITE at search engines like Google and Yahoo. So, stop your target market in its tracks whipping around keyword search phrases - and help them discover your offer. Amazingly, the offer that saves them time, money or both.

And one last thing. Accurately use keyword phrases in Title tags representing the CONTENT of your Web page. If a visitor to your Website feels duped, finagled and distrustful you can bet the farm they will NEVER buy from you and NEVER return to your site.