Using Advertising
Design Services Techniques
ADD Extra Impact

One desired result of advertising design services techniques in print or on your web site is grabbing a reader's interest. Time and time again, hard-edged visual selections are driving droves of readers to click away! That's your traffic, potential clients and PROFITS evaporating. From my toolbox of advertising design tips I've pulled a common visual modified with advertising business know-how.

Long Headlines

On a web page or in print advertising, long headlines on a web page or in print advertising design featuring words with the same "look" present a drab block. It clogs up a page. How do you want the reader to feel as they read the headline? Grim or glowing? Out of step or in style? Weak or vivid? Trusting or wary?

Here's a simple example . . .

A YOUNG WIDOWED MOTHER TELLS HOW SHE BECAME A MILLIONAIRE IN JUST 39 MONTHS

Preparing this headline for a web landing page, classified ad, banner advertising design or vehicle wrap influences the choice of fonts, sizes, styles, colors and graphic design. For our ecommerce web development company graphic design specialists adding impact to a visual message is second nature business know-how.

Try these quick, easy and simple advertising design tips right now.

• Switch to UPPER and lower case letters.
  
  
• Make the typeface a bold font.
  
  
• Change the font size.
  
  
• Emphasize a few words.
  
  
• Break the headline into
  several smaller text lines.
  
  

• Add color.

  
  

And now the example changes to . . .


A Young Widowed Mother Tells

How She Became a

MILLIONAIRE

Notice how the eye is drawn down the page. See how the color "catches" the eye ushering the reader through your message.

In planning your health care marketing and business marketing focus your efforts. Have an advertising design services professional find a way to express your big idea with crisp, vivid, clear copy through graphic design.